Google PageSpeed Insights

Free Google website speed analyser tool

Google’s PageSpeed Insights analyser tool is the perfect way to check your website page loading times and find out what is slowing it down.

As you are probably aware, slow loading websites not only put visitors off but are also penalised in Google Search Engine Results (SERPs).

According to a study by Gomez,

“Nearly one-third (32%) of consumers will start abandoning slow sites between 1 and 5 seconds”

So every second does literally count…

The Google PageSpeed Insights tool analyzes the content of a web page, then generates suggestions to make that page faster. Reducing page load times can reduce bounce rates and increase conversion rates.

What is PageSpeed?

PageSpeed is a browser tool & extension (for Google Chrome and Firefox). It runs a number of diagnostic tests against a web page, and analyses the page’s performance on a number of “rules” that are known to speed up page load time. The rules are based on general principles of web page performance, including resource caching, data upload and download size, and client-server round-trip times. For each rule, PageSpeed gives a general score, using a simple red-yellow-green grading scheme, and suggests specific techniques for correctly implementing each rule. It also provides some automatic optimisation of external resources included on a page, such as minifying JavaScript code and compressing images.

How does PageSpeed Insights work?

PageSpeed Insights fetches a site’s contents (HTML, JavaScript, CSS, images, etc) live, using a webkit-based renderer. It then runs the same PageSpeed analysis found in the PageSpeed browser extensions (for Chrome & Firefox browsers), and presents them online.

You can access the tool here.

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