How to force Facebook to display the image you want when sharing your website on Facebook. Part I in our mini-series
Facebook has rolled out a new feature called “Instant Replies”. Instant replies allows Page owners to write, save and re-use automated replies to messages when communicating with customers on Facebook. This feature allows Page admins to create two canned replies to messages. The first for outside business hours, called the away mode…
When sharing your web site or blog on Facebook you want your post to look as good as possible to help with engagement. A good quality high resolution preview image is key to catching people’s attention and hopefully encouraging them to like, comment and share.
In this post we are moving on to what image sizes to use to make your post look as good as possible.
Part II of our mini-series on how to get Facebook to show the correct preview image when you share your website on Facebook.
Facebook Business Page Reach or the lack of has long been a hot topic among business owners. Over the years a lot of business owners have said that their Facebook Reach is down and they are finding it harder to get their content in front of fans. Many also state that it’s because Facebook is deliberatly making them pay to advertise. Well Brian Boland, who leads the Ads Product Marketing team at Facebook has written a Blog post all about why.
To sum up the two key points:
More content is being created and shared every day.
At any one time there are on average 1,500 stories that could appear in a person’s News Feed each time they log on to Facebook. For those with a lot of friends and Page likes this can be as many as 15,000. As a result, competition in a users News Feed, the place on Facebook where they view content from their family and friends, as well as businesses is increasing, and it’s becoming increasingly harder for any story to gain exposure in News Feed.
An infographic by SumoCoupon shows what Facebook’s billion-plus users do in the average minute, such as share 3.2 million posts, send 150,000 messages and upload 243,000 photos.
Facebook News Feed is designed to show users relevant content
Rather than showing all possible content and flooding your Feed, the News Feed is designed to show the content that’s most relevant to them. Of the 1,500+ stories a person might see when they log onto Facebook, News Feed displays approximately 300. To choose which stories to show, News Feed ranks each possible story using EdgeRank. EdgeRank basically looks at thousands of factors relative to each person and determines what is most relevant to them. Over the past year, Facebook have made some important changes to how EdgeRank works and what content it chooses to display in your news Feed.
- Better at showing high-quality content
- Cleaned up News Feed spam
As a result of these changes, News Feed is becoming more engaging, even as the amount of content being shared on Facebook continues to grow.
The next questions is:
Is organic reach dropping because Facebook is trying to make more money?
Facebook say No.
“Our goal is always to provide the best experience for the people that use Facebook. We believe that delivering the best experiences for people also benefits the businesses that use Facebook. If people are more active and engaged with stories that appear in News Feed, they are also more likely to be active and engaged with content from businesses.”
So how do I improve my Reach?
As always, producing good quality content that people want to read, like and share will increase your Facebook Reach.