Innerleithen Holiday Lets Web site
Innerleithen Holiday Lets is an established local business who, having just moved to the High Street, wanted to update their website to coincide with the move to their new premises.
Providing high quality holiday cottages, houses and apartments in the Innerleithen, Walkerburn & Peebles area. Innerleithen Holiday Lets came to Digital Essence looking for a modern, mobile responsive redesign of their current web site.
Working with them over the last couple of weeks. We discussed what they wanted and expected from their new web site and set about making the magic happen.
Their old site was hosted on a custom built backend and we worked closely with their developers to ensure the smooth, hassle free transition over to our system.
One of the most important items on their wish list was the ability to edit the website themselves, we suggested the popular WordPress Content Management System (CMS) as it not only gives them total control over their site but also updates and improves stability and security.
On top of this we add our favourite Genesis Framework which gives us and our customers total security and fantastic Search Engine Optimisation (SEO) so they rank well in Search Engines like Google.
Working with a local Innerleithen based photographer to provide high quality interior shots of the holiday homes, we’ve produced what we think is a fantastic web site.
With nearly 20% of all web traffic coming from mobile devices like Smartphones or Tablets, web sites have to work well on all devices from a Desktop computer to a Mobile Phone otherwise you risk losing business.
All of the websites we design are 100% Mobile Responsive. This means that whether you are sat at your desk, browsing on your iPad or on the move using your Mobile Phone. Our customers web sites will look just as good.
And needless to say, the Innerleithen Holiday Lets website works superbly whatever device you are using.
Blogging for Improved Search Engine Results
If there’s one Golden tip/nugget of information we want to pass on to our customers. It’s that Content is King. It doesn’t matter how fancy your website is, it is good quality, relevant content that will show in the Search Engine Results Pages (SERPS). One of the best ways to produce this is to Blog. Blogging allows a web site owner to write about events that are relvant to their locality or business.
Without original and desirable content, any media venture is likely to fail through lack of appealing content, regardless of other design factors.
One of the reasons why we use WordPress to power all of our websites is that, it’s an amazingly powerful blogging and news platform. WordPress allows our customers to quickly and most importantly, easily update their site. They can write news items that are relevant to them and post them to their website (eg: this is a Blog post). This means that they can keep their websites updated with local news and help drive traffic to their site.
Please have a look at the new Innerleithen Holiday Lets website at www.innerleithenholidaylets.co.uk and if you are interested in a new website or redesign of your existing site, please give us a call on 01896 888 235 and we will be more than happy to discuss your requirements.